Asana x Fujitsu
Corporate Branding Video
We worked with global tech company Asana to create a bilingual corporate branding video highlighting their collaboration with Fujitsu in Japan.
Shot on location in Tokyo, this project combined thoughtful communication strategy, documentary-style interviews, and dynamic visuals to tell a compelling business story.
Creative: Direct to Client
Client: Asana
Project Overview
Alphabet Productions was engaged as the local film production company in Tokyo to bring Asana’s branding vision to life for a Japanese audience. We acted as the key liaison between Asana’s U.S. marketing team and their corporate client, Fujitsu, in Japan—localizing communication strategies, managing cross-cultural coordination, and ensuring the video remained on-brand across languages.
Over two days, we filmed at Fujitsu headquarters and across central Tokyo, capturing interview footage with the CEO and senior executives, as well as cinematic B-roll that showcased the brand’s presence and innovation. As a Tokyo-based bilingual production team, we specialize in corporate and branding video content that bridges cultures and communicates clearly across markets—combining documentary-style storytelling with polished commercial execution.
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