Asana x Fujitsu
Corporate Branding Video
Alphabet Productions partnered with global tech company Asana to produce a bilingual corporate video showcasing their successful collaboration with Fujitsu in Japan.
Filmed on location in Tokyo, the project combined clear storytelling, executive interviews, and cinematic visuals to highlight how Asana’s platform supports Fujitsu’s digital transformation.
Creative: Direct to Client
Client: Asana
As a bilingual film production company based in Tokyo, Alphabet Productions managed the entire process—from pre-production to final delivery—bridging communication between Asana’s U.S. marketing team and Fujitsu’s senior leadership in Japan.
We conducted location scouting, scheduling, and on-set coordination, then filmed over two days at Fujitsu headquarters and around central Tokyo. Interviews included Fujitsu’s CEO, the VP of the Digital System Platform Unit, and the Senior Director of Japan Global Gateway.
The final delivery included a 3-minute hero video and multiple social media edits, with full Japanese and English versions featuring subtitling and dubbing.
This project reflects our strength in corporate video production in Japan—creating branded content that is visually polished, culturally nuanced, and tailored for both domestic and global audiences.
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